Authors - Paul Rand

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Quote 4949by Anonymous on 04/05/2011

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
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    Quote 7356by Anonymous on 04/11/2011

    Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
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      Quote 12840by Anonymous on 26/05/2013

      Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
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        Quote 14077by Anonymous on 23/10/2013

        Design is not for philosophy it's for life.
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