I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Be careful the environment you choose for it will shape you; be careful the friends you choose for you will become like them.

Design is not making beauty, beauty emerges from selection, affinities, integration, love.

Innovation distinguishes between a leader and a follower.

Every man is condemned to freedom.

Quality is more important than quantity. One home run is much better than two doubles.

I want to put a ding in the universe.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.

I've always wanted to own and control the primary technology in everything we do.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.